DWFI’s social media communication promoted a wide variety of staff, faculty and student achievements in the past year, focusing on research, reports, interviews, and messages from Executive Director Peter McCornick.
Social media impact
- Competitor Analysis: Compared to similar profiles, DWFI has a larger following on Facebook than most. Facebook content spreads awareness of DWFI’s mission, research and activities, and it drives traffic to the website. There is a continuing opportunity to grow DWFI’s following on Twitter, LinkedIn and Instagram, though the institute is on par with many similar profiles in terms of following on those platforms.
- Social Sentiment: People are mentioning DWFI online in an overwhelmingly positive light. This positive social sentiment shows general trust in DWFI’s work and the institute’s reputation online.
