There is a rapid evolution of agtech startups involved in irrigation in India. We highlight key emerging trends for these startups: transitions from hardware sales to software sales and services; bundling with other agricultural products and vertical integration; and varied partnerships to reduce customer acquisition costs. With increased global focus on the use of data to add value for irrigating farmers, we expect domestic and international growth opportunities for Indian startups that can leverage partnerships to scale quickly.
Chandra, A., Brozović, N. 2023. Daugherty Water for Food Global Institute. Entrepreneurial trends in the Indian agricultural water ecosystem, 10 p.