Well-planned and thoughtfully implemented interviews with smallholder farmers, entrepreneurs, and other individuals across the agricultural value chain can provide invaluable market insights into complex agricultural and agribusiness ecosystems.
These structured conversations in the field allow governments, researchers, entrepreneurs, and NGOs to understand key actors, system dynamics, opportunities, and pain points within an agribusiness landscape. In this session, we will share key takeaways from our own experience conducting discovery interviews to help you get the most out of your interviews in the field. [Discovery interviews are an essential step to enable visualization of an ecosystem. Check out our ecosystem mapping workshop in the on-demand content section!]